Behind the Kroger Co.'s newfound expansion lies an old-fashioned principle: The customer is always right.
UP TO A QUARTER OF A MILLION shoppers in communities throughout the Midwest and South will be grilled during in-depth interviews this year by researchers working for the Kroger Co. supermarkets. The results of those interviews will be gone over with a fine-tooth comb back in corporate headquarters in Cincinnati. "The fundamental strength of this...
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